Infographic Friday – The Growth Of Artificial Intelligence in eCommerce
As e-commerce moves increasingly online, online companies are turning more and more to artificial intelligence to streamline their operations.
Probably the best-known example of artificial intelligence in e-commerce is on the front page of Amazon, which gives you suggestions based on what you have previously viewed. Also, on product pages, it tells you what people, who bought that particular item, also bought.
The infographic below shows us some more possibilities, and how e-commerce will get “smarter” in the future. Email alerts when prices drop to a certain level, bots automatically buying the item for you, and customers even chatting to the bot to check on the status of their order. These are just three ways e-commerce will entice people to stay and shop in the comfort of their own home.
A recent example of how AI is being put into action is Facebook’s efforts to dislodge Siri by bringing out M, their own AI assistant, which resides inside Facebook Messenger. It is being rolled out to US users right now, after a very long beta period, and will hopefully go international very soon.
This will predictably mean that companies will be tempted to scale back their human customer service department in favour of computers that don’t need paid, so there is always a downside to technology advancement. But I would say the positives outweigh the negatives on this one.
Click on the image below to be taken to the full size version.