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No Such Thing As Bad Publicity? Apparently There Is

bad publicity 660x369 No Such Thing As Bad Publicity? Apparently There Is

Think all that matters is how much people are talking about your brand online? Think again. A recent study finds sentiment is more important than volume of online conversations when it comes to driving sales.

The study co-authored by Dr. Shyam Gopinath, at the University of Utah’s David Eccles School of …read more

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