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37 Signals Changes Name to Basecamp to Focus on Signature Product

basecamp 37 Signals Changes Name to Basecamp to Focus on Signature Product

Software company 37 Signals — long the poster child of “Web development company turned product company” – is changing its company name to match its flagship product name.

Company founder and CEO Jason Fried announced the company would be changing its name to Basecamp, in an announcement posted on …read more

Via: 37 Signals Changes Name to Basecamp to Focus on Signature Product

 37 Signals Changes Name to Basecamp to Focus on Signature Product

About Mark O'Neill

Mark O'Neill is an ex-patriate Scotsman, living in Germany with his lovely wife Monika, and his crazy dog Schlumpf. He is a contributing writer to MakeUseOf, and Make Tech Easier.